Though I now design digital products and services, I continue to enjoy the unique constraints and little moments inherent in designing graphics, symbols, and wordmarks. If I could do it over again, I’d be a brand designer. Still, the passion continues to live on through side projects with a small network of clients.
Below is a sample of recent freelance work.
It seems that every designer has attempted to create a personal mark–some more successfully than others. Though sometimes overused, a personal monogram can be a great way to set yourself apart from the crowded field of designers.
I’ve always loved to play with letter forms and shapes. I’ve been experimenting with various expressions and combinations of my initials since I created my first avatar for AOL Instant Messenger (too embarrassing to feature here, I’m afraid). With my “maiden” (?) name, my initials were JC (for Joe Caron)–now evolved to JW (Joe Winter). 🙌
Below is a select sampling of personal brand expressions from over the many years.