Logo design work


My mom studied graphic design when I was a kid. On our little family computer, she introduced me to the software she used–Corel Draw, Paint Shop Pro, and the Adobe Creative Suite. I owe a lot of my success as a designer to her encouragement and fostering of my creativity when I was younger. If I could do it over again, I’d be a brand designer.

Though logo and brand design is more of a hobby, I try to keep the passion alive through side projects with a small network of clients, family, and friends.

Below is a sample of recent freelance work.

Personal branding experiments

It seems that every designer has attempted to create a personal mark–some more successfully than others. Though sometimes overused, a personal monogram can be a great way to set yourself apart from the crowded field of designers.

I’ve always loved to play with letter forms and shapes. I’ve been experimenting with various expressions and combinations of my initials since I created my first avatar for AOL Instant Messenger (too embarrassing to feature here, I’m afraid). With my “maiden” (?) name, my initials were JC (for Joe Caron)–now evolved to JW (Joe Winter). 🙌

Below is a select sampling of personal brand expressions from over the many years.

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